Permanent hair color cream guarantees brilliant, natural and long-lasting colors, along with full coverage of gray.

Genius Color Pak is available in a broad portfolio of 106 shades that can be banded together, effectively creating an infinite range of colors. Its highly efficient formula has exellent coverage and lightening power that doesn't alter the structure of the hair, thanks to its reduced ammonia content.

Characteristics:
-  Longer lasting color treatment,
-  Effective resistance to the formation of free radicals
-  Protection during exposure to UV rays
-  Limits the aggresion of surfactants and chemical treatments
-  Mixes flawlessly
-  Pleasantly scented formula
-  Simple to apply
-  Soft emulsion
-  No drips
-  Brilliant colors with luminous reflections
-  Full coverage (100%) of grey hair

• Made in Italy by Rolland Laboratories

Water, Cetearyl Alcohol, Cocamide Mea, Stearic Acid, Glyceryl Stearate, Ammonium Hydroxide, Propylene Glycol, Sodium Sulfate Ascorbic Acid, Sodium Hydrosulfite, Edita, Sodium Dihydroxyethylglycinate, C12-13 Alkyl Lactate, Di C12-13 Alkyl Malate, Tridecil Salicylate, Di C12-C13 Alkyl Tartrate, Tri C14-C15 Alkyl Citrate Dimethyl Oxazolidine, Hydrolized Wheat Protein, Simmondsia Chinenesis (Jojoba Oil), Aloe Barbadensis (Aloe Vera Extract), Heliantus Annus (Sunflower Seed Extract), Parfum.